NewRocket

Sep 2018 - Jun 2024

Sales Director | EMEA Business Architecture Lead

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Strategic Leadership & Account Ownership

At NewRocket, I led strategic ServiceNow sales, business architecture and solution consulting across EMEA, shaping enterprise transformation opportunities with major clients including Nomura, Jefferies, Westpac, Chubb and Diageo.

My work sat between client strategy, platform architecture and delivery reality - helping organisations understand how ServiceNow could support workflow transformation, operating model improvement and measurable business outcomes.

Key Achievements & Responsibilities

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C-Suite Advisory

Partnered with C-suite and senior stakeholders to identify business challenges, define value propositions and position ServiceNow as an enabler of operating model and workflow transformation.

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Outcome-Led Propositions

Developed outcome-led ServiceNow propositions across ITSM, HR, CSM, Risk, SecOps and GRC, aligning platform capability with client priorities, commercial value and delivery feasibility.

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Executive Discovery

Led executive discovery workshops, solution shaping and commercial advisory conversations, translating complex business requirements into scalable ServiceNow roadmaps.

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Commercial Growth

Contributed to securing and shaping multi-million-pound engagements by combining sales leadership, business architecture and deep ServiceNow platform knowledge.

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Delivery Alignment

Worked closely with solution architects, delivery teams and offshore capability centres to ensure proposed solutions were realistic, scalable and deliverable.

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Account Governance

Oversaw account governance, delivery confidence, commercial performance and stakeholder alignment across complex multi-region engagements.